Save our Soak

Join us as we rally the nation to keep the Great British soak alive.

For generations, the bath has been part of British life. A place to unwind after a long day, to warm up on cold evenings, to switch off, reset and take a moment for yourself. It’s where routines begin, where days end, and where some of life’s simplest comforts live.

But across the UK, this everyday ritual is quietly disappearing. Baths are being replaced by showers, removed to save space, or left out of modern homes altogether, putting one of the nation’s most familiar comforts at risk.

Save Our Soak is Drench’s campaign exploring the role baths still play in modern living - from wellbeing and family life to design trends and property value. Backed by research, expert insight and a nationwide conversation, the campaign highlights why the bath remains more than just a fixture, and why so many people believe it deserves to stay.

Explore the research, insights and inspiration behind Save Our Soak below.

The Great British soak is under threat and we think it’s worth saving

Win a £500 bath upgrade

Share your bath story with Drench for a chance to win

Competition Terms & Conditions:
Closing date: 31st July 2026. 1 winner will be picked at random. Prize is £500 credit to spend at drench.co.uk. For full terms and conditions, click here. Selected entries will be shared on socials.

Rethinking the bath for homes today

Today’s baths are designed to fit modern homes and lifestyles.

Designed for modern living

From compact baths for smaller spaces to statement freestanding styles that elevate a room, today’s bathrooms are designed to work harder than ever. Carefully curated bathroom suites can help maximise layout, improve flow and create a cohesive look - proving that keeping a bath doesn’t have to mean compromising on practicality or style.

A space to unwind

For many households, the bath remains one of the few places to properly slow down and reset. Whether it’s part of a busy morning routine or a way to unwind at the end of the day, it continues to offer comfort, calm and a moment of escape from everyday life.

Built around family life

Beyond relaxation, baths continue to play an important practical role within the home. From young children and family routines to changing needs over time, they offer flexibility that adapts alongside modern living while supporting comfort, convenience and everyday wellbeing for households of all sizes.

Stands the test of time

A well-designed bathroom should work not just for today, but for years to come. Alongside everyday practicality, the bath continues to hold value in how a home is used, experienced and viewed by future buyers looking for comfort, flexibility and long-term functionality within the space.