Save our Soak
Join us as we rally the nation to keep the Great British soak alive.
For generations, the bath has been part of British life. A place to unwind after a long day, to warm up on cold evenings, to switch off, reset and take a moment for yourself. It’s where routines begin, where days end, and where some of life’s simplest comforts live.
But across the UK, this everyday ritual is quietly disappearing. Baths are being replaced by showers, removed to save space, or left out of modern homes altogether, putting one of the nation’s most familiar comforts at risk.
Save Our Soak is Drench’s campaign exploring the role baths still play in modern living - from wellbeing and family life to design trends and property value. Backed by research, expert insight and a nationwide conversation, the campaign highlights why the bath remains more than just a fixture, and why so many people believe it deserves to stay.
Here you can explore the latest research, expert advice, bath stories and inspiration behind Save Our Soak.
The Great British soak is under threat and we think it’s worth saving
Meet the Experts
Save Our Soak brings together expertise across property, bathroom design and wellbeing to explore the value of the bath in our homes and in our everyday lives.
Liv Conlon | Property & Home Staging Expert
Multi award-winning entrepreneur and bestselling author Liv Conlon founded The Property Stagers in 2015, specialising in transforming homes to achieve a ‘show home’ look to influence buyer appeal and help secure a quicker sale.
Dr Tom Cullen | Exercise Physiologist & Hot Water Immersion Expert
Dr Tom Cullen is an internationally recognised exercise physiologist and expert in hot water immersion and thermal therapies. With over 15 years of experience spanning elite sport, performance science and health research.
Samantha Lawson | Senior Bathroom Designer at Drench
Samantha Lawson is a senior bathroom designer at Drench, specialising in creating beautiful, practical bathrooms that work for modern homes. Her expertise covers bathroom layouts, space planning and how to balance design, functionality and everyday living.
Latest from Save Our Soak
Keep up to date with the latest research, expert advice and bathroom inspiration from the campaign.
Britain's Bath Stories
From childhood memories and family traditions to post-work wind-downs and Sunday evening rituals, people from across the UK have shared what the bath means to them.
Read just a few of the stories that show why the Great British soak is still worth saving.
In the Press
Save Our Soak is making headlines across the UK.
From national newspapers to interiors magazines and property publications, the campaign is helping put the Great British soak back into the spotlight. Explore a selection of our recent coverage by clicking the publications above.
So, what does this mean for modern bathrooms?
The research behind Save Our Soak suggests the bath is about far more than tradition. It continues to play an important role in modern homes, supporting everything from wellbeing and family life to thoughtful design and long-term value. The good news? Keeping a bath no longer means compromising on space, practicality or contemporary style. Today's bath is designed to work beautifully in homes of every shape and size.
Designed for modern living
From compact baths for smaller spaces to statement freestanding styles that elevate a room, today’s bathrooms are designed to work harder than ever. Carefully curated bathroom suites can help maximise layout, improve flow and create a cohesive look - proving that keeping a bath doesn’t have to mean compromising on practicality or style.
A space to unwind
For many households, the bath remains one of the few places to properly slow down and reset. Whether it’s part of a busy morning routine or a way to unwind at the end of the day, it continues to offer comfort, calm and a moment of escape from everyday life.
Built around family life
Beyond relaxation, baths continue to play an important practical role within the home. From young children and family routines to changing needs over time, they offer flexibility that adapts alongside modern living while supporting comfort, convenience and everyday wellbeing for households of all sizes.
Stands the test of time
A well-designed bathroom should work not just for today, but for years to come. Alongside everyday practicality, the bath continues to hold value in how a home is used, experienced and viewed by future buyers looking for comfort, flexibility and long-term functionality within the space.
Shop the campaign
Whatever your bathroom, there's a bath to match
Short on space?
Compact baths designed to maximise smaller layouts without compromising comfort.
Want a statement?
Freestanding baths that turn everyday routines into a design feature.
Need a little flexibility?
Shower baths that combine quick routines with the option to unwind.
Planning for family life?
Practical, versatile baths that work for busy households and evolving routines.
The Bestsellers
Discover the baths our customers love most, from space-saving designs to statement centrepieces.
Buying Guides & Inspiration
Ready to explore further? Read the expert advice, buying guides and design inspiration to help you create a bathroom you'll love for years to come.
